ABR SESTA

We are a certified full service research agency with entirely Polish capital. Since 1996, we have been helping in making the right business decisions by using a comprehensive range of techniques, including internet research.

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CAWI (Computer Assisted Web Interview) internet research is a personal interview technique using an online questionnaire, which the respondent fills in at the place and time of his/her own choice.

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We partner with Syno Poland – an international technology company specializing in collecting, processing, and supplying data, operating branches in Europe and Asia.

High quality
of research owing to strict control, constant monitoring and evaluation of each source of information
Saving time
by enabling filling in the questionnaire using a tablet and a smartphone
Competitive pricing
terms owing to the ability to precisely determine probability of completing the interview
Easiness to reach
the target group through advanced profiling and access to 690,000 panelists in Poland

GLOBAL POSSIBILITIES

CHOOSING ABR SESTA AND SYNO POLAND GUARANTEES CLOSE COOPERATION WITH THE LARGEST RESEARCH PLATFORM IN THE WORLD
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million panelists in the world
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million panelists in Poland
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available countries with panelists
ACCURATE PROFILING
WE ENABLE DEFINING THE TARGET GROUP BASING ON OVER 100 CATEGORIES
  • size of city/town
  • region
  • province
  • county
  • postal code
  • owning a car/motorcycle
  • ownership title
  • make
  • type
  • production year
  • purchase date
  • number of vehicles in the household
  • purchasing plans
  • attitude towards used cars
  • position
  • specialization
  • department
  • type of employment
  • area of business activity
  • number of employees
  • annual revenues
  • vehicle fleet
  • education level
  • field of study
  • title obtained
  • graduation date
  • radio and TV equipment owned
  • computer equipment owned
  • photographic equipment owned
  • smartphones and tablets owned
  • type of internet connection
  • access to latest movies
  • interests
  • preferred types of gambling
  • preferred types of music
  • frequency of going to the cinema
  • preferred types of movies
  • frequency of watching movies at home
  • number of DVD/Blu-ray movies purchased
  • practiced sports
  • time spent on physical activities
  • marital status
  • number of people in the household
  • number, age and sex of children
  • date of birth of the expected child
  • types of pets
  • time spent watching TV
  • time spent listening to the radio
  • types of magazines read
  • titles of newspapers read
  • web portals visited
  • use of social media
  • brand of the phone owned
  • operating system
  • functionalities used
  • mobile operator
  • form of payment for calls
  • having a company phone
  • personal income
  • household income
  • way of investing in the stock market
  • financial products owned
  • bank account
  • value of investments held
  • purchasing decision-making
  • types of drinks consumed
  • frequency of consuming alcohol
  • frequency of consuming fast food
  • chosen fast-food chains
  • chosen retail chains
  • preferred gaming device
  • preferred gaming platforms
  • time spent playing
  • preferred genre
  • playing online games
  • number of games purchased
  • diagnosed ailments
  • details of diagnosed ailments
  • using glasses/contact lenses
  • using hearing aids
  • health of family members
  • type of allergy
  • willingness to participate in research
  • preferred types
  • accepted languages
  • having a webcam
  • declaration of smoking tobacco
  • tobacco products used
  • brand of smoked cigarettes
  • frequency of smoking
  • experience in quitting smoking
  • products used to help quit smoking
  • reasons for traveling by plane
  • preferred type of rest
  • visited countries/regions
  • chosen airlines
  • chosen hotel chains
DATA SAFETY
WE COMPLY WITH NECESSARY LEGAL OBLIGATIONS AND GUARANTEE FULL CONFIDENTIALITY

we work in line with ESOMAR
(European Society for Opinion and Marketing Research) standards

we perform projects in accordance with the
EU General Data Protection Regulation (GDPR)

AREAS OF THE INTERNET RESEARCH
Products and prices
• sales analysis
• research on price elasticity of demand
• promotion research
• UX research
• packaging research
Customers and behaviors
• customer satisfaction surveys
• customer needs research
• customer service quality surveys
• consumer preference research
• consumer behavior research
Employees
• employee satisfaction surveys
• employee involvement research
• employee opinion surveys
• training needs surveys
Market and competition
• market analysis
• competition research
• tracking research
Brand
• brand image research
• brand awareness research
• brand recognition research
Advertising and communication
• advertising research
• ad test (pretest and posttest)
• advertising effectiveness testing
B2B research
• B2B research
• segmentation research
• company image research
Society
• opinion polls
• sample surveys
• social research
Satisfaction and loyality
• satisfaction surveys
• loyalty surveys
• identification of key factors
eLASTYCZNE ROZWIĄZANIA

Blisko połowa naszych respondentów korzysta z panelu za pomocą smartfonów i tabletów, co umożliwia jeszcze szybszą realizację projektów. Zapewniamy wysoką jakość wyników dzięki dbaniu o komfort wypełniania ankiet na wszystkich urządzeniach. Responsywny kwestionariusz badania dopasowuje się do rodzaju urządzenia, automatycznie dzieli pytania matrycowe na mniejsze fragmenty i jest przystosowany do łatwego wyświetlania plików audio i video.

Join the group of our satisfied customers
COMPREHENSIVE SUPPORT
WE PROVIDE PROFESSIONAL CONSULTING AT EVERY PROJECT STAGE
Designing the research
We work both on provided tools and prepare interview questionnaires addressing business and research objectives of the survey. Regardless of the communicated form and scope of the interview, we always provide substantive consultations and confirm assumptions underlaying selection of the research sample in order to better meet the survey objectives.
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Questionnaire test
We precede the implementation by testing the research website. After the questionnaire is programmed, we provide a link for verification. We provide the ability to preview how accurately questions are displayed and asked. A good practice is the so-called “soft launching”, i.e. launching the survey on a small sample to confirm key survey parameters such as LOI, response time of respondents, IR.
Implementation and control
We verify responses from our respondents on an ongoing basis. We check, among other things, the interview time as well as consistency and logic of responses. We reject interviews that are too short and carelessly filled in.
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Report and recommendations
The project does not end when we send the results. We also prepare dedicated reports with recommendations for better understanding of the phenomena studied. We create segmentations and business models based on business assumptions and available data.
YEARS OF EXPERIENCE
WE HAVE BEEN CARRYING OUT INTERNET RESEARCH THAT HELPS OUR CUSTOMERS DEVELOP FOR 11 YEARS
  • experiences from the last store visit
  • influence of the store environment on purchasing decisions
  • level of awareness of the existence of an online store
  • test of names of local stationery stores
  • items positively and negatively affecting the purchase
  • criteria by which the store loses against its competitors
  • photo services market in the opinion of amateur photographers
  • estimating market opportunities for a new commercial service
  • number of buyers planning to buy in the store
  • store shopping categories in the opinion of consumers
  • aided, spontaneous and top of mind knowledge of the company
  • wealth and burden of the company from the point of view of planned
  • activities
  • image of security companies and employees
  • level of brand awareness compared to the competition
  • level of competitors’ product recommendations
  • tendency to recommend car workshop services
  • influence of new products on brand and category perception
  • assessment of dealership network showroom cooperation
  • publisher satisfaction survey regarding cooperation with the network
  • purchasing process and reasons for lost purchases
  • product segments distinguished by buyers
  • life insurance price test
  • shopping habits within the home furnishings category
  • profile and shopping habits of consumers of ready-made salads
  • assessment and use of selected banking channels
  • needs and expectations regarding service and delivered products
  • analysis of bread consumption in Poland
  • consumer behavior on the medical services market
  • correspondence department customer satisfaction survey
  • characteristics of consumers listening to music
  • level of readership of the largest press titles
  • consumer preferences regarding confectionery brands
  • determining the level of demand for a new store format
  • profile of Warsaw drugstores female customers
  • developing a sociodemographic profile of an application user
  • reasons for resignation and termination of an insurance contract
  • segmentation of current and potential customers
  • financial services that are popular with entrepreneurs
  • quality of distribution of promotional brochures according to customers
  • advertising spot pretest
  • advertising visibility and its impact on purchasing decisions
  • research on image and marketing communication channels
  • evaluation of the concept of advertising a medical preparation
  • checking effectiveness of a promotional campaign
  • research on the concept of an internet platform
  • analysis of company’s communication with its clients
  • logo recognition and brand associations
  • assessment of effectiveness and message of an advertising campaign
  • assessment of marketing and event cooperation
  • attitudes of decision-makers in organizations towards legislative changes
  • experience of Polish women and men on the insurance services market
  • knowledge, assessment and image of financial institutions
  • service needs of single-person households and the elderly
  • behavior of individual clients on the real estate market
  • environmental impact of rural households
  • residents’ opinions on the functioning of a city
  • logistics development perspectives in the province
  • directions of local labor market development
  • assessment of communication regarding extension of the toll road network

CONTACT US

I consent to have my personal data processed in compliance with the Personal Data Protection Act in connection with sending a request by means of the contact form. Providing data is voluntary, however, indispensable for request processing. I have been informed of my right to access and amend my data and to request to stop its processing. The personal data controller is ABR SESTA sp. z o.o. with its registered office at Hoża 86, 00-682 Warsaw.